Privacy and data protection policy

In compliance with REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016, on Protection of Personal Data (RGPD), EFECTO PLACEBO SL (hereinafter PLACEBO) declares to have adopted the technical and necessary organizational requirements.

The mere access and use of the website does not require prior registration and therefore does not include personal data.

The personal data, if any, provided through this website will be treated by EFFECT PLACEBO S.L. (hereinafter, PLACEBO) holder of the same, whose contact data are the following:

  1. a) Phone:: +34 681 643 126
  2. b) Email:
  3. c) Address: Loom Huertas. Street Huertas 11. 28012 Madrid

The data can be treated with the following purposes, depending on the reason for which you were provided:

  1. Respond to queries, requests or requests made by users through the contact form / budget / suppliers and follow up later.
  2. Referral of commercial advertising communications in which users will be informed, including through electronic means, about the different products or services offered by PLACEBO, upon request to register for the Newsletter service, by marking the corresponding box.
  3. Manage the participation of users in candidate selection processes when they have completed the employment application form.

Also, PLACEBO informs that through its social networks will be published events, campaigns or any other type of advertising information about the services offered, accepting the user to be the recipient of such information by the mere fact of becoming a “friend” or “follower ” of PLACEBO in social networks. If the User does not wish to receive this information in their social media profiles, they should stop following PLACEBO in them.

The data provided for the purposes described above will be treated on the legal basis of the consent of the person providing them.

This consent can be withdrawn at any time, although this will not affect the legality of the treatments carried out previously. The fact of providing the data is voluntary, although, in case of not doing so, you cannot manage your request, respond to the corresponding inquiry or send the commercial communications indicated. Therefore, the communication of your personal data for these purposes is a necessary requirement for us to respond to requests made through these channels.

In any case, the data will be kept for the time necessary to respond to your request or query and give it for definitively closed. Subsequently, they will be preserved as a communication history, unless you request their deletion to the e-mail address indicated above. Notwithstanding the foregoing, the personal data used to send commercial communications (including the Newsletter) may be kept indefinitely for this purpose, unless the interested party requests cancellation.

The personal data provided will be stored in Madrid, due to the use, by PLACEBO, of applications owned by said company for the treatment and management of the data, which implies the storage of their data in them. Said treatment complies with the adequate guarantees of protection required by the applicable regulations.

The owner of the data has the right to request access to them, rectification or deletion, as well as the limitation of their treatment, to oppose the same and the portability of their data, in the cases provided for in the General Regulations for the Protection of Data. Faced with any fact that considers a violation of their rights, you can file a claim with the Spanish Agency for Data Protection.

If you decide to provide personal data of third parties, the user undertakes, under his / her own responsibility, to have previously obtained his / her consent so that his / her data is processed by PLACEBO, having previously informed them of all the provisions of article 14 of the General Regulation of Data Protection.

The user is responsible for the accuracy of the information provided through this website. For these purposes, it is responsible for the veracity of all the data that it communicates and will keep the information provided in a timely manner, in a way that responds to its real situation. The user will be responsible for the false or inaccurate information provided and for the damages caused to the owner of this website or to third parties.

PLACEBO will never share the personal data provided by users with third parties without having obtained the prior consent of the user.


Our website (the “Website”) uses a technology called “cookies” in order to collect information about the use of the Website.

We inform you that we can use cookies in order to facilitate your browsing through the Website, distinguish you from other users, provide a better experience in the use of it, and identify problems to improve our Website. Also, if you give your consent, we will use cookies that allow us to obtain more information about your preferences and customize our Website in accordance with your individual interests.

The purpose of this cookie policy is to inform you clearly and precisely about the cookies used on our Website (the “Cookies Policy”). In case you want to collect more information about the cookies we use on the Website, you can send an email to the following email address:



A cookie is a file that is downloaded to your computer (computer or mobile device) in order to store data that can be updated and retrieved by the entity responsible for its installation.

The information collected through cookies may include the date and time of visits to the Website, the pages viewed, the time that has been on our Website and the sites visited just before and after it.



Our Website uses the cookies described below:

Own cookies

Are those cookies that are sent to your computer and managed exclusively by us for the best functioning of the Website. The information we collect is used to improve the quality of our service and your experience as a user. These cookies remain in your browser longer, allowing us to recognize you as a recurring visitor to the Website and adapt the content to offer content that suits your preferences.

Third-party analytical cookies

In our Website we also use the Google Analytics audience measurement system, a Google web analysis tool that allows us to know how users interact with our Website. Likewise, it enables cookies in the domain of the site in which the user is located and uses a set of cookies to collect information anonymously and prepare website trend reports without identifying individual users. More information about Google Analytics cookies and information about privacy.

Together with our server log files, they allow us to know the total number of users who visit our Web Site and those parts of it that enjoy greater popularity. Thanks to them we obtain information that can help us improve navigation and give a better service to users and customers.

If you interact with the content of our Website, you can also set third-party cookies (for example, by pressing buttons on social networks or watching videos hosted on another website). Third-party cookies are those established by a different domain of our Website. We can not access the data stored in the cookies of other websites when you browse the aforementioned websites.



Our Website uses the cookies described below:



Name of the cookieProviderPurposeDuration
ls_smartpushLitespeedprovide functionality between pages2 days
wp-wpml_current_languageWPMLsave language settings1 day
_gat_UA-*Google Tag Managerprovide functionality between pagessession
GPSYouTubeavoid caching pages2 days
VISITOR_INFO1_LIVEYouTubeavoid caching pages2 days
wdFacebookdetermine the screen resolution1 week
actFacebookkeeping users logged in90 days
c_userFacebookstore a unique user ID90 days
csmFacebookprovide fraud prevention90 days
presenceFacebookstore and track if the browser tab is activesession
local_storage_support_testTwitterload balancing functionalitypersistent
BizigraphicsOptOutLinkedInsave privacy preferences10 years
linkedin_oauth_LinkedInprovide functionality between pagessession

Statistics (anonymous):

Name of the cookieProviderPurposeDuration
_gaGoogle Analyticscount and tracking page views2 years
_gidGoogle Analyticscount and track page views (social network account details)1 day
YSCYouTubestore a unique user IDsession
PREFYouTubestore and track visits across multiple websites1 year
noVimeostore and track audience reach10 mites
vuidVimeostore the user’s usage history2 years

Marketing / Tracking:

Name of the cookieProviderPurposeDuration
wordpress_logged_in_*WordPressprovide functionality between pagessession
Google Maps APIGoogle Mapsrequest the user’s IP addressnothing
actppresenceFacebookmanage the presence of ad displays1 year
_fbcFacebookstore the last visit2 years
fbm*Facebooksave account details1 year
xsFacebookstores a unique session ID3 months
frFacebookenable the publication of advertisements or retargeting3 months
_fbpFacebookstore and track visits across multiple websites3 months
datrFacebookprovide fraud prevention2 years
sbFacebooksave browser details2 years
*_fbmFacebooksocial networking account details1 year
metrics_tokenTwitterstore if the user has seen embedded contentpersistent
bcookieLinkedInsave browser details2 years
li-oatmlLinkedInenable the publication of advertisements or retargeting1 month
li_sugrLinkedInsave browser details3 months
UserMatchHistoryLinkedInenable the publication of advertisements or retargeting30 days
lidcLinkedInsave actions made by users on the website1 day
bscookieLinkedInsave actions made by users on the website2 years
X-LI-IDCLinkedInprovide functionality between pagessession



When you visit our website for the first time, we will show you a pop-up window with an explanation about cookies. As soon as you click “Save preferences” or “Accept all”, you will accept the cookie categories you have selected in the pop-up window, as described in this cookie policy. You can disable the use of cookies through your browser, but please note that our website may no longer function properly.



You can use your Internet browser to delete cookies automatically or manually, or you can specify that certain cookies cannot be placed. Another option is to change the settings on your Internet browser so that you receive a message each time a cookie is placed.

Please note that our website may not function properly if all cookies are disabled. If you delete the cookies from your browser, they will be re-set after your consent when you visit our website again.



If you wish to withdraw your consent related to this Cookies Policy at any time, you must delete the cookies stored on your computer (computer or mobile device) through the settings and settings of your Internet browser.

Unless you have adjusted the settings of your browser, our system will create cookies as soon as you visit our Website. Keep in mind that all Internet browsers allow the change of such configuration.



We may update the Cookies Policy of our Website, so we recommend you to review this policy each time you access our Website in order to be adequately informed about how and why we use cookies.



If you have any questions, comments or suggestions about the Cookies Policy, please write to: